Resume


Career Experience

Account Coordinator II @ Epsilon – San Diego, CA
Jun 2017 – present

  • Conducts market research and analysis for print and digital campaign strategies
  • Provides internal and external ROI reporting on regular and ad-hoc basis
  • Identifies and interprets trends or patterns in complex data sets
  • Adapts reporting style to incorporate data story telling, unique stakeholder KPIs, and industry standards
    • Skills & Tools: MS Excel, MS Access, Tableau, Google Data Studio, Conversant, TotalList Source Plus, MapInfo Pro – Desktop GIS, Smartsheet

Inbound Marketing Manager @ CNG Digital Marketing – San Diego, CA
Dec 2016 – May 2017

  • Planned and executed all web content, including landing pages, thank you pages, email workflows, web pages, and content offers (eBooks, white pages, infographics, etc.)
  • Provided regular reporting and updates to internal leadership and clients
  • Identified conversion points and optimized user funnels through website activity tracking
  • Managed a content editorial calendar, on-going multiple content offer campaigns, and a team of 5-6 staff writers
  • Built strong on-site and off-site SEO through keyword research, site-mapping, blogger outreach, meta-tagging, link-building, etc.
  • Hands-on experience with building eCommerce optimization strategies
    • Skills & Tools: HubSpot CRM, Google Analytics, SEMRush, Moz, ahrefs, Google Webmaster Tools, Google AdWords, Shopify
    • Certifications: Email Marketing, Inbound Marketing, HubSpot Software

SEO Account Manager @ CNG Digital Marketing – San Diego, CA
May 2016 – May 2017

  • Promoted from SEO Content Writer
  • Industry and market research
  • Copy writing and branded content development
  • Report generation
    • Skills & Tools: Google Drive, Adobe Creative Suite, WordPress CMS, HTML/CSS

Non-Profit Experience

Blue Water Task Force Program Chair @ Surfrider Foundation – San Diego, CA
Jun 2017 – present

  • Educating and raising public awareness about regional water quality issues through collaborations with other non-profits, government agencies, academic institutions, and Mexican NGOs
  • Coordinates and staffs weekly volunteer-run water quality testing programs throughout San Diego
  • Assists Development Coordinator with grant writing opportunities and applications
  • Oversees program communications including press releases, e-newsletters, social media, and blogs
    • Skills & Tools: MailChimp, Asana, Classy, IDEXX (Enteroalert)
    • Certifications: Non-profit Lobbying and Advocacy certified, Non-profit Board Leadership trained

Board Member @ Friends of Famosa Slough – San Diego, CA
May 2017 – present

Water Quality Volunteer @ San Diego Coastkeeper – San Diego, CA
Sep 2016 – Jun 2017

  • Tested and processed samples for ambient and complex water quality indicators in San Diego’s regional watersheds

Organic Gardening Intern @ Huertas Orgánicas de La Reina – Santiago, Chile
Aug 2013 – Dec 2013

  • Worked 200+ manual labor hours in a community garden with local families and leaders
  • Cultivated over 20 different species of native vegetables, flowers, and herbs within a 10’ x 10’ plot
  • Studied the social and psychological benefits of community participation in urban garden programs

GIS Intern @ Bicicultura – Santiago, Chile
Mar 2013 – Jul 2013

  • Attended city council meetings, round table discussions, and public rallies with core leadership team
  • Translated and interpreted foreign legislation to build framework for future campaigns (Spanish)
  • Helped build for an online interactive map application for bicycle commuters (Bicimapa.cl) through plotting fieldwork information
    • Skills & Tools: Field-work, ArcGIS,  and OpenStreetMap (OSM)

Honors & Awards

Dean’s Honors – San Diego Miramar College
Spring 2016

Benjamin A. Gilman Scholarship – Institute of International Education
May 2013
Awarded to U.S. students studying abroad, encouraging study in non-traditional cultures for an extended period of time. Presented and designed a Follow-On Service multimedia project aimed at emphasizing the cultural relevance and significance of travel and learning in higher education.

Duttenhaver Scholarship – Lisa Duttenhaver
Dec 2012
One of the 30 applicants selected for the scholarship. Awarded to applicants who have a passion for studying abroad and a willingness to embrace and learn from the host country’s customs, language, and culture.

Jeanie Anderson Memorial Fund Grant
Jun 2011
Research/creative project grant focused on supplemental education through international travel.

Dean’s Honors – University of California, Santa Barbara
Winter 2012

Education

University of California, Santa Barbara – B.A. Cultural Anthropology
Minor in Latin American Studies with an emphasis in Foreign Cultures and Economies

Universidad de Chile, Santiago – Antropología Cultural
12-month cultural immersion study abroad program with 2 environmental non-profit internships